Melissa Beuc
Unleashing the Power of Your Marketing Strategy
Strategic Marketing
Mycroft Strategies specializes in working with organizations at an inflection point — when they need new ideas and approaches to grow their business.
I help companies craft digital marketing strategies that drive brand awareness, relevant leads, and customer acquisition.
Smarter Marketing
Mycroft Strategies offers a range of expertise to help take your business to the next level.
Whether you need help with your digital marketing strategy, branding, lead generation campaigns, market analytics, or evaluating your MarTech stack, I have the expertise to make it happen.
Areas of Expertise
Digital marketing strategy | GTM
Brand and storytelling
MarTech stack enablement
ABM, campaign tactics and data analysis
Team alignment and productivity
Dashboards, KPIs and success metrics
Is your brand positively and consistently recognized by employees, clients and partners?
Does your Marketing team and its stakeholders jointly understand how tasks impact overall goals?
Can Marketing measure success with KPIs, metrics or dashboards?
Is Marketing focused on strategy and creative execution, rather than firefighting or drive-by requests?
Does Marketing know what it needs to do to be successful?
My Approach
4 Elements of Marketing
PROMISE
Your brand promise is what makes you special…unique.
Mycroft will help you clearly articulate your brand promise and roll it out to your company, partners, and customers.
Develop aspirational connections with people who are loyal enthusiasts of your brand.
STRATEGY
Today’s preparation delivers tomorrow’s success.
Clear key imperatives bridge the gap from day-to-day tasks to future growth and allows everyone to prioritize correctly.
Understand your Ideal Customer Profile (ICP), customer personas, target market and match with the right channels.
TEAM
Creating your dream team.
Increase the scale and impact of your marketing team with a lean structure, clear G&Os, and clean handshakes with internal stakeholder and vendor partners.
Understand your stakeholder community and enlist them in your success.
TNT
Your Tools N Tactics
Craft compelling content that makes you stand out.
Better utilize Go-to-Market, CRM, and email platforms to meet customers on their buying journey.
Partner with sales by designing omni-channel actions that drive customer acquisition.
How I Can Help
Mycroft Strategies helps companies showcase their Promise by aligning their Team to a streamlined Strategy, then equipping them with Tools N Tactics that support continuous growth.
I strive to help companies deliver exceptional marketing programs as they pursue their growth aspirations.
I'll meet you where you are and help you get where you want to go.
Services
Brand Development
Marketing Strategy
Digital Campaigns
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Content|Analysis|
Enablement
Brand Development
I specialize in developing brands that stand out in a crowded marketplace. I will work with you to create a brand and story that truly reflects your business and resonates with your target audience. I believe every business has a story to tell, and I'm here to help you tell yours in the most compelling way.
Marketing Strategy
At Mycroft Strategies, I help companies unlock their full potential by crafting a unique marketing strategy tailored to their business. Increase the scale and impact of your marketing team with a clearly articulated game plan.
Digital Campaigns
In today's digital age, having a strong online presence is essential. That's why it's important to know which channel appeals to your target persona and how to structure an omni-channel campaign that uses email, social, events and influencers.
Content | Analysis | Enablement
Drive marketing performance that achieves business objectives by understanding the metrics associated with your campaigns. Use the right Go-to-Market MarTech tools to shed insight into your customers' intentions.
Portfolio Highlights
Branding | Visual Identity | Content
Wipro's LiVE Workspace for Apple©
With the launch of a new partnership with Apple, we needed to develop a portfolio of materials to be used by our team, Apple and Apple partners. We aspired to have our portfolio unique to Wipro, yet reflect Apple's impactful brand.
We established marketing campaigns that included thought leadership blogs, a podcast series and paid social.
Results: 11x revenue growth over 4 years. Many from Apple thought our materials were produced by the in-house Apple team.
Global Manufacturing Campaign
Wipro's Manufacturing 2025: Bolder Vision, Stronger Purpose
Our matrixed team established a new precedent for omni-channel digital campaigns with extensive collaboration across global stakeholders. We created a package of content that included a HERO report, videos, graphics, and blogs.
Results: This campaign successfully engaged our targets and because most visited page (the next closest page has 40% fewer visits). Generated influenced pipeline of $300+m for one deal.
Website refresh | Content
Tenzing Consulting
We worked with an agency to develop a new website that showcased Tenzing's client-centric vision, deep expertise and story. Mycroft collaborated with leadership to craft the stories, produce client success stories and develop an evergreen HERO content to drive new business.
Results: The website, client success stories, and HERO content continue to provide a foundation for new client conversations.
My Story
Check out LinkedIn
for my full work history
My background blends experiences with fast-flying start-ups with global highly matrixed organizations.
I love helping people shine – after all, they are your greatest asset.
I’m able to bring out the best in C-level executives, agency-partners, and those new to the workforce. I do this by knowing when to listen, when to encourage discussion, and when to take action.
And for a company navigating the fast-flowing waters of rapid growth, this is essential.
Get in Touch
If your business is at an inflection point and you’re ready to leverage the power of marketing, I'm here to help. Contact me today to learn more about how I can help you showcase your company in the best possible manner to achieve continuous growth.
+1 317.385.9811