Showcase your Promise – A Better Way, Clear as Day
Your Brand Promise – it is what makes you special, your product unique. Everyone in your company should be stewards of this Promise, not just sales or marketing. Mycroft will help you clearly articulate your brand promise and roll it out to your team, organization and customers.
- Your mission – What do you bring to the market? Where are you intending to go?
- Your promise – What will happen if you are chosen? How is your approach a better way for them.
- Your story/culture – What makes you tick. Why you do what you do.
- Your core values – What drives you and why it is important.
- Your people – How your people deliver on your Promise.
Services focusing on Promise
Mycroft can work with you on a discreet project with one, simple deliverable or an integrated program that ties several projects together into a cohesive strategy.
Your Program can be designed to include a combination of options such as:
- Branding and messaging
- Messaging matrix
- Persona development
- Voice of the customer (VOC)
- Program creation and pricing structure development
- Investor pitch portfolios for potential investors